Atari has introduced the creation of a brand new blockchain division as a part of an organizational shuffle inside the firm.

In a press assertion issued on Tuesday, the gaming behemoth revealed the creation of two new divisions — Atari Gaming and Atari Blockchain.

The previous will deal with persevering with the developmental work on Atari’s catalog of in style retro gaming titles in addition to the rebooted VCS consoles.

As a part of the announcement, Atari additionally revealed that present CEO Frédéric Chesnais will head the Atari Blockchain division whereas Wade J. Rosen will take over as the brand new firm chief govt. Earlier than the announcement, Rosen was the chairman of Atari’s board of administrators.

For Atari Blockchain, the communique revealed that the brand new division will deal with tapping the rising alternatives on the intersection of gaming and blockchain know-how. With an estimated 2.7 billion players the world over, the gaming business is usually recognized as being primed for blockchain disruption.

In line with the announcement, Atari Blockchain will work on integrating the Atari Token (ATRI) inside the firm’s gaming ecosystem. This deliberate integration will reportedly cowl Atari-based blockchain video games in addition to the digital token economic system within the VCS.

Atari Blockchain may also be chargeable for main the corporate’s involvement within the non-fungible token house.

Atari launched its ATRI token again in November 2020 after raising about $1.5 million in a private sale round. Even earlier than launching its token, Atari has been concerned within the crypto and blockchain house. In 2018, its holding firm Atari SA announced plans to invest in cryptocurrencies.

The gaming big chargeable for pioneering residence online game consoles within the 1970s has additionally partnered with a couple of startups working inside the blockchain gaming and NFT metaverse landscapes.

As beforehand reported by Cointelegraph, Atari partnered with blockchain gaming ecosystem Enjin in December 2020 to combine the previous’s iconic IP and licenses to the latter’s platform.

In March, Atari additionally partnered with Decentral Video games to create a virtual casino.